Snapchat has a number of AI features on its app, ranging from a customizable AI chatbot to AI creative tools that allow you to create, edit, and improve your Snaps. These features are mostly meant to provide you with a fun and engaging experience, but one of these features – My Selfie – gives Snapchat the right to use your image in personalized sponsored content or ads by default.
What is Snapchat’s My Selfie feature
My Selfie is one of Snapchat’s generative AI tools that lets you (and your friends) create your own AI images. When you first use the feature, you’ll be asked to take a selfie. Snapchat also encourages you to enable access to your camera roll so the AI can create more personalized and accurate images of you.
When you’re done, you’ll see a message that says: “By tapping Agree & Continue, you agree to the My Selfie Terms and allow Snap and your friends on Snapchat to use your image and My Selfie. This includes Snap using your My Selfie to deliver personalized ads to you and to develop and improve machine learning models using My Selfie.”
Although Snapchat warns you about how your AI-generated images may be used, it’s easy to overlook the fine print.
How to opt out of Snapchat using your AI-generated selfies in ads
If you use the My Selfie feature on Snapchat, you’ve by default given Snap permission to use your AI selfies. The good news is that you can opt out of this.
You don’t have to compromise your privacy to maintain your social life. Even if you’re an avid social media user but want to avoid sharing too much information or having your picture used in ads, reviewing your privacy settings and being aware of any changes to the platform’s terms of service will keep you safe.
Also make sure to avoid common social media mistakes like making your profile public or connecting with unknown people to maintain your privacy.